Our Team

The Mechanics Behind Map Pack Growth Systems

Local search optimization suffers from an oversupply of theory. We operate strictly on data. When your Google Business Profile drops out of the top three spots, you lose revenue immediately. You feel the weight of a suspended listing the moment your phone stops ringing. We built Map Pack Growth Systems to document the exact mechanical processes that secure and defend local visibility.

We run the tests. We isolate the variables. We publish the frameworks.

Our team consists of technical engineers, citation auditors, and algorithm analysts. We do not aggregate generic marketing advice. We manage live local search campaigns for brick-and-mortar clients. We experience the exact friction you face when dealing with duplicate listings, stubborn proximity filters, and competitor spam. The strategies you read here come directly from our internal standard operating procedures.

Meet The Core Team

Kai Karlstrom, Director of GTM Engineering

Kai Karlstrom directs Go-To-Market Engineering and builds the agentic systems that force local businesses into the map pack. His background sits at the intersection of high-performance engineering and strategic execution. He spent years developing specialized regeneration systems for Equinox. He represented Team USA. Now he applies that exact mechanical precision to local search infrastructure.

Kai translates complex API integrations and automated workflows into raw local visibility. He rejects manual citation building. He builds systems that automate NAP consistency across 50+ directories, optimize GBP Q&A sections, and trigger review velocity at scale.

Three years of testing. Zero shortcuts. Real results.

He bridges the gap between technical infrastructure and practical growth strategies. You can review his professional history and connect with him directly on LinkedIn.

Mateo Rojas, Lead Citation Auditor

Mateo spends his days deep inside the Google Business Profile dashboard. He hunts down rogue duplicate listings and fixes broken proximity signals before they tank a client’s ranking. He previously managed local search operations for a 40-location HVAC franchise in Texas. Mateo knows exactly how to structure local landing pages to capture hyper-specific neighborhood search intent.

Elena Rostova, Data & Algorithm Analyst

Elena tracks the noise of Google local algorithm updates. She analyzes review velocity patterns across 500+ client locations to find the exact threshold that triggers a map pack promotion. She maps the friction between organic rankings and local pack inclusion. When a core update scrambles the local results, Elena is the one who reverse-engineers the damage and builds the recovery protocol.

Our Editorial Baseline

We hold a deep skepticism for conventional SEO wisdom. Google’s documentation often contradicts its actual behavior in the wild. We base our content entirely on what we observe across our active client portfolios.

Every piece of content on this site must pass a strict internal filter.

• No theoretical tactics. If we have not tested a strategy on a live Google Business Profile within the last six months, we do not write about it.
• Specific mechanisms only. We ban vague advice like “get more reviews.” We publish the exact SMS templates and timing sequences that actually generate a 12% review conversion rate.
• Transparent limitations. We tell you exactly what does not work. If a specific citation network yields zero ranking movement, we call it out by name.
• Peer review. Mateo audits every technical claim. Elena verifies the data sets. Kai approves the final system architecture.

We build it. We test it. We publish it.

Talk To The Team

We actively monitor feedback from local business owners and agency partners. If you spot an anomaly in the local search results or want us to test a specific GBP feature, we want to hear about it. Your on-the-ground observations help us achieve higher granularity in our testing.

Send your data, questions, or testing requests to our primary inbox. Kai reviews these submissions personally. You will receive a response from a real human within 48 hours. We do not use automated support desks for our professional community.